404 — Retention, not found elsewhere

Stop losing them at second three

Short-form and long-form editing for creators who already have an audience. We cut for retention, not for showreels.

48hAverage turnaround
2Revision rounds included
6Creators per month
01 / Work

Cuts, not credits

Client work is confidential, so nothing here is labelled. Watch the pacing instead — where the cut lands, how long a beat holds, when the b-roll drops.

02 / Services

Three things, done properly

Everything runs on a monthly retainer. No per-video pricing — it rewards volume over judgement.

Short-form

Vertical cuts for Reels, Shorts and TikTok. Hook-first structure, captions, sound design.

  • Hook rewritten and tested per platform
  • Burned-in captions, styled to your channel
  • Sound design and beat-matched cuts
12–20 clips / month

Packaging

Thumbnails and titles developed together, because they only work together.

  • 3 thumbnail directions per video
  • Title variants written against the thumbnail
  • Iteration after the first 48 hours of data
Add-on or standalone
03 / Breakdowns

The proof is in the reasoning

We can't show you whose channel it was. We can show you exactly why a cut landed where it did.

Hook analysis

Why the first frame decides the video

Four openings for the same footage, and what the retention curve did to each one.

Thumbnail iteration

Nine versions to get to one

The full path from first idea to the frame that shipped, including the ones that failed.

B-roll density

When cutting away costs you

Cutting to b-roll too often reads as nervous. Here's where the line sits.

04 / How we work

Four steps, no surprises

01

Call

Thirty minutes. We watch your last few videos before it, so you're not briefing us from scratch.

02

Handoff

Shared drive, agreed folder structure, one naming convention. Set up once.

03

First cut

Timestamped comments, not vague notes. Two revision rounds are included in every tier.

04

Delivery

Masters plus platform-ready exports. Your files stay yours, project files included.

05 / Confidentiality

Why there are no client names here

Most creators would rather their audience didn't know an editor is involved. We think that's reasonable, so we don't publish names, channels, or numbers — not in a portfolio, not in a pitch deck, not on this page.

It costs us the easiest kind of marketing. What you get instead is the same discretion, applied to you.

On a call we'll walk through real work in full. It just doesn't live on the public internet.

Let's look at your retention graph

Bring your last three videos. We'll tell you where people leave and what we'd cut differently — on the call, before anything is signed.

Book a call